Wacoal is Japan’s leading creator of intimate apparel for women. Our goal has always been to contribute to the society by helping women everywhere become more beautiful.
Ever since the company started operations, we have been working to assist women in realizing their dreams of looking good. Wacoal is proud to have helped the world’s women live more confident and self-assured lives. We keep on invest on conduct researches and studies to understand the needs of women with the support of our Human Science laboratory with 40 years of history, in return create most suitable products to enhance woman beauty.
With the help of the high caliber product developing professional and beauty advisor, we deliver our messages clearly, directly and effectively to our target user. Understanding woman needs and changes, deliver clear and direct message is our main marketing strategy to cope with all kind of challenge.
Established in 1964, the Human Science Research Center has been conducting basic research of the female body for more than 40 years.
The center collects physical data from one thousand women a year, from girls in their late teens to women in their sixties, and now has a stock of data for over 40,000 individual subjects.
Taking regular measurements from the same women over a long time frame enables Wacoal to gain profound insights into the physical changes that accompany the aging process. The Human Science Research Center is truly a place where people and science meet.
The center is also researching the all-important question of comfort and feel - how your clothes or undergarments feel when you are wearing them. We analyze people’s sensory and physiological responses to three key stimuli: temperature - is it warm or cool? Pressure - is it loose-fitting or tight? touch - is it pleasant to the touch or not? This research helps us to create easy-to-wear products that feel good against your skin.
Bra recycling campaign - Wacoal Bra recycling campaign in Singapore. As a manufactural, Wacoal is motivated, to ensure that we are responsible through the life of our products. And that is how Wacoal began our "Wacoal Bra Recycling" campaign, collecting bras that are no longer needed by our customers in a bra recycling bag and processing them as renewable fuel called "RPF", which is easy on the environment.
Women of all ages can now boast the perfect fit, thanks to Wacoal’s years of dedicated innovation.
Wacoal launched its “Love Ageing” initiative to help women delay body ageing.
A subsidiary in Vietnam was established as another production base for Wacoal in Southeast Asia.
Wacoal opened the Spiral Building in Aoyama, Tokyo as the central location for the company’s cultural activities.
Wacoal established its manufacturing and marketing base in Thailand.
Wacoal began full-fledged research into women’s body shapes.
Completed in 1959, the new headquarters marks the 10th anniversary of the company’s establishment.
In November 1949, Wako Shoji Co. Ltd. Wacoal’s predecessor was founded.